San Jose Mercury News reporters Dana Hull and Peter Delevett took a look recently at the social media strategy being executed by Tesla founder Elon Musk. Musk has managed to use his Twitter account to disclose such critical information about the company as the fact that […]
We’ve been studying “personal brand” in class recently. It’s a very difficult subject because it requires honest personal examination, which for most is a rather uncomfortable exercise. Studies show that if you describe yourself with five words, and then ask others to describe you, there will probably be only two words in common (i.e. a 0.4 correlation coefficient). This is obviously quite troubling.
I began to do some research on who has a personal brand that I find interesting and seems well-cultivated. There are many famous examples, such as ones we discussed in class: Jack Welch, Steve Jobs, Richard Branson. Personally, I’m a big fan of Elon Musk.
“Musk is himself becoming his own brand, one that signifies risk taking, vision, and innovation”
Elon Musk uses his Twitter account to disclose critical information about his company, seriously blurring the distinction between personal life and professional life. Many have said that Musk is the new eccentric genius playboy - not sure exactly who he’s replacing, but he’s not media-shy (Steve Jobs famously refused to be on earnings calls for years and years before breaking down). He’s a fascinating character making interesting technology - how long will this style of personal branding endure? Intertwining one’s life and business so closely poses risks, but Musk seems not to be worried, even if the SEC is a bit curious about material disclosures in 140 character messages…